Customer Case: Efficient packaging in practice
When we discuss efficient packaging, the conversation usually focuses on the contents: shipping as little air as possible to minimise damage. However, the outer dimensions are just as critical. When you optimise both the internal fit and external logistics, you strike gold. This was exactly the experience of Chris Kalkman, owner of onlineletters.nl.
Online chocolate letters
At onlineletters, the goal is to turn every order into a celebration. They achieve this by offering high-quality chocolate letters, packing them securely, and using premium outer cartons. “Proper packaging elevates the customer’s perception of quality immediately,” says Chris. He draws a comparison with Apple: “That is a prime example of how packaging contributes to the overall experience.” Chris approached us this year because he felt his outer packaging could be improved.
The Challenge
From summer through to November, the webshop faces peak demand. Multiple chocolate letters are packed into boxes, which are then stacked in roll cages for shipment. The problem? There was wasted space inside the boxes and inside the roll cages. This required excessive filler material, costing both time and money. We needed a better way.
Tailored boxes as the solution
It quickly became clear that a custom solution was the answer: a box sized perfectly for the letters and the logistics equipment. The result is a box that holds 52 chocolate letters in a snug fit, enhancing that feeling of quality. The stability also significantly reduces breakage. In fact, Onlineletters includes a note stating customers can return any broken items, simply because Chris hates the idea of a customer receiving damaged goods.
With the internal fit sorted, we tackled the external logistics. We designed the outer cartons to slot perfectly into the roll cages. No filler material is needed to keep the load stable during transport. Again: matching inner and outer dimensions is the golden ticket.
Genuine satisfaction
Need boxes?
Do you need outer packaging that truly suits your business? Whether you require standard sizes or bespoke dimensions, we work with you to find the answer. We deliver more than just boxes; we deliver solutions.
