Consumers choose recyclable packaging
Climate change remains a key concern for consumers. That is the conclusion of a study on packaging perception conducted by Perspectus Global on behalf of Pro Carton. Over 5,000 consumers across various European countries were surveyed about their environmental attitudes. The result is clear: consumers are making conscious choices about packaging.
The packaging experience
Have you considered the impact of your packaging choice? It directly influences your brand image and how it is perceived. Take a bottle of wine, for example. Does it arrive in a plastic bag, a paper carrier, or a wooden crate? Each option creates a distinct experience—one that should align with your brand identity.
Consumers are now actively choosing recyclable packaging and rejecting less eco-friendly alternatives.
Some key figures from the research:
- 49% of respondents recycle more now than they did a year ago.
- 87.1% prefer cardboard over plastic when given the choice.
- 41% have chosen a product specifically because of its packaging in the last 12 months.
Willing to pay a premium
While cardboard packaging can be more expensive than plastic, the study reveals that a significant number of consumers are willing to pay extra for eco-friendly solutions.
“Companies that prioritise eco-friendly packaging, reduce unnecessary materials, and support recycling are best positioned to capture this growing market and secure a competitive edge.” — Winfried Mühling, Director of Marketing and Communications at Pro Carton.
Reuse helps the environment, and your budget
We offer Re-used and Surplus boxes. All our stock is checked and approved for market use. Prices are up to 60% lower than new boxes, making them a highly sustainable choice. Did you know that reusing one tonne of cardboard saves 20,000 litres of water?
Ready to switch to affordable and sustainable packaging?
"Very satisfied with the batch of boxes and the fast delivery. I’m especially pleased there’s a company offering high-quality used boxes. It doesn't always have to be new and expensive. I will definitely keep ordering here." — De Snuffelaar BV
