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Boost experience and sales with AR on your packaging

Packaging print options are endless, ranging from simple barcodes to full-colour designs. Yet, Augmented Reality (AR) remains rarely used on shipping boxes, despite being affordable and easy to implement today. Integrating AR transforms unboxing into a genuine experience and can help grow your sales.

A quick recap: what is AR?

Augmented Reality allows you to project objects, information, or people into your immediate environment. Think of it as a digital overlay. You might recognise this from IKEA, allowing you to virtually place furniture in your living room before buying. Similarly, you can digitally ‘try on’ glasses; you see yourself on your phone screen with a digital pair of glasses superimposed on your face.

Do you need an app?

You no longer need a dedicated app to view AR. While specific apps exist, you can simply scan a QR code linked to a special AR experience using your phone camera.

AR and cardboard shipping boxes

Because QR codes are easy to print on cardboard boxes, AR is highly accessible. You can use it in countless ways to rethink your customer interaction. Here are a few examples:



  • Showcase a summer outfit. Scanning the code projects a model wearing the latest collection right into the room.
  • Reveal a discount code. Let customers scan the code to unlock a voucher in a festive, interactive way.
  • Preview an exhibition. Museums can use AR to let customers virtually step inside a gallery hall.
  • Engage with brand filters. A toy shop could launch a filter that transforms the user into the brand’s mascot.
  • Highlight the product of the week. Whether you sell plants or jewellery, use AR to project a 3D version of your featured item.



Curious about the possibilities? Scan the QR codes on this page with your phone or tablet to see AR in action, or visit ar-code.com (we are not affiliated with this company). We recommend consulting various providers to find the solution that suits you best.

Printing your boxes

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The Netherlands

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